Aubrey Sabala, Marketing and Communications officer for Sailthru, a NY-based behavioral communications company, wrote an article for TechCrunch last week about her decision to migrate from Silicon Valley to NY. She moved because in Silicon Valley, she writes, “Technology *IS* the industry,” in contrast to NYC, where “ technology plays a major role in various industries including finance, fashion, media and more. It’s a component, and a major one at that, but not the only game in town.” Sabala also notes that the size and diversity of NY were an incentive in itself to make the transition.
She does agree that NY remains the underdog when it comes to the tech world, but says that NY is “just getting started,” and compares the city to a younger sibling with something to prove. Sabala stated, “The New York tech scene feels like San Francisco did six years ago, when I first moved there… There’s an inherent sense of community built in New York; as you’re sweating on the subway, stickily pressed up against other strangers trying to stay cool in near-100-degree temperatures, you know they’re just as miserable as you are. You’re both in this together, and I see this spirit prevailing in the startup culture as well.”


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