English: Looking south from Top of the Rock, New York City {| cellspacing=”0″ style=”min-width:40em; color:#000; background:#ddd; border:1px solid #bbb; margin:.1em;” class=”layouttemplate” | style=”width:1.2em;height:1.2em;padding:.2em” | 20px |link=|center | style=”font-size:.85em; padding:.2em; vertical-align:middle” |This image was created with hugin. |} NYC wideangle south from Top of the Rock.jpg (Photo credit: Wikipedia)
In a report called “Smarter Small Businesses” released recently, the Center for an Urban Future found that a technology gap is hurting small NY businesses, especially mom-and-pop stores and those owned by immigrants or minorities in boroughs other than Manhattan. As of now, fewer than 20% of these small businesses are effectively capitalizing on technology, such as store websites or computerized merchandise tracking.
Though some owners feel writing down the inventory and using a conventional cash register are effective, the report claims the biggest barrier to entry is a lack of understanding of technology and how it can help a business. The report recommends these companies begin by using technology tools like Google Ads, digital payroll programs and customer management software.
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