Recently, The Huffington Post launched HuffPost Live, an online-video network that streams live 12 hours every weekday. This is not the average news network. Though the first week included an interview with Mayor Bloomberg, it also had a segment called “Lessons from Drag Queens.” The site does not plan to send journalists out into the field to report. The network has settled on 2 sponsors: Cadillac and Verizon, and there will be no traditional commercials – only sponsorship deals.
Halfway through the program’s first week AdAge interviewed its president, Roy Sekoff about the launch, how he felt it was going so far, and why he feels this is the appropriate way to report the news. Sekoff explained that so far the launch has gone a lot better than he expected and added that the community reaction has been phenomenal. Sekoff admitted that the decision to make the show 12 hours per day was audacious, but he wanted to make sure it was on throughout the workdays of both coasts.