With dozens of copycat websites competing for the same customer base, one of the few places companies can gain a competitive edge is in the user experience. According to Crains New York, today designers are a hotter commodity than engineers in many quarters – yet seem to be harder to find. Companies are now searching for a new breed of designer: artist, psychologist, coder and anthropologist rolled into one. This demand for a very specific talent has even spawned a niche recruiting industry. Manhattan-based Behance, which operates a site where artists and designers showcase their work, currently has 360 postings for designer jobs—including 70 in New York City. Other companies, such as NY’s Local Projects – a media design firm whose interactive work can be seen at the 9/11 Memorial, in Times Square and soon at the New York Hall of Science – have a continues open position for a designer, knowing even if they find one, the need will not abate.