NY tech startups have to compete with Wall Street, ad agencies as well as Google and Facebook for engineers. While the deep pockets of these companies tempt high-tech talent, 10Gen offers recruits something different.
Max Schireson, 10Gen’s president, says the company offers employees a challenge. They can solve highly difficult, technical problems each day. The work is more interesting and their colleagues are smarter. Many of their hires are engineers who’ve already contributed to their open source software in their free time.



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