In its latest ad campaign, Cablevision makes fun of itself. The company’s previous marketing strategy involved discounts to attract new customers and attack ads against rivals. The new TV ads show a chaotic family life with an overflowing toilet and a child stuck in mail slot. It tells viewers Cablevision has “technology you won’t spend too much time thinking about, because you have something more important to think about: everything else.”
According to Kristin Dolan, senior executive of product marketing, people hate telecommunications, not just Cablevision. “Can you really get to a place where people love you?” she said to The Wall Street Journal. The jury’s still out on that, but we can get to a place where people like us.”
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The commercials I’ve been seeing have been for Optimum. Nowhere do they mention Cablevision. Maybe they figure that if they hide their name. customers will be more receptive.