Monday June 17, 2019

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Cablevision Makes Fun of Itself in New Ads

In its latest ad campaign, Cablevision makes fun of itself. The company’s previous marketing strategy involved discounts to attract new customers and attack ads against rivals. The new TV ads show a chaotic family life with an overflowing toilet and a child stuck in mail slot. It tells viewers Cablevision has “technology you won’t spend too much time thinking about, because you have something more important to think about: everything else.”

According to Kristin Dolan, senior executive of product marketing, people hate telecommunications, not just Cablevision. “Can you really get to a place where people love you?” she said to The Wall Street Journal. The jury’s still out on that, but we can get to a place where people like us.”

The Wall Street Journal

  • misterbill

    The commercials I’ve been seeing have been for Optimum. Nowhere do they mention Cablevision. Maybe they figure that if they hide their name. customers will be more receptive.