CBS Interactive announced a new partnership with nRelate. Recently purchased by IAC, nRelate is a content discovery service that targets article recommendations. CBS properties including CBSNews.com, CBSSports.com and CNET will join nRelate’s network.
Zack Rogers, SVP of revenue operations at CBS Interactive, told MediaPost that the deal “expands advertising opportunities for brands that produce content.” nRelate’s network contains roughly 50,000 publishers. According to the company, its content widgets generate an average click-thorough rate of 6 percent, higher than the 0.09% of display ad CTRs.
[Editor's Note: nRelate is a NY Convergence ad tech partner]