Daily Worth, an NY based startup, launched in 2009 and is striving to fill a niche that many new websites are exploring, financial advice for women. For example, three years ago Kristin McClement was struggling with student loans and credit card debt, and used DailyWorth.com to keep track of her finances, and eventually inspired her to set up savings accounts. According to Crain’s NY Business, women typically save and earn less than men, and struggle more with financial literacy.
DailyWorth currently has 250,000 subscribers for a mass audience, 80,000 subscribers for higher earners, and 60,000 subscribers for entrepreneurs, with only 1% of this total being male. The company sends out daily emails and offers free subscriptions. Founder of DailyWorth and Web engineer, Amanda Steinberg expects the company to be profitable by October. So far, the site has received funding and advertising from a variety of sources, like Oppenheimer Funds and Google‘s Executive Chairman Eric Schmidt.
DailyWorth’s current competition is Alexa von Tobel‘s LearnVest, another financial website for women based out of NY. However, LearnVest has for-pay options, ranging from $69-$349, which hundreds of thousands of users opt for. Both companies try to appeal to women through both topics and tone, and strive to make finances interesting to females.