After it was bought by True/Slant and Lewis Dvorkin was installed as chief product officer, Forbes underwent a major metamorphosis. Its 1,000-plus contributors post more than 450 times a day. Contributors include Forbes staff, paid freelancers, unpaid experts and advertisers who pay to post alongside editorial content. Its digital year over year revenues have increased by 26 percent for the first half of 2012. Unique visitors increased from 23 million in October 2011 to 31.5 in July.
But according to some, Forbes.com is a just content farm. Poynter said there is no way to maintain quality from outside contributors at that pace. Even their readers agreed. One commenter wrote, in part, “The cache of the former Forbes brand still works with some who don’t know better but by and large the entire site is junk now.”