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Wednesday June 19, 2019


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NY Big Data Companies Announce #venturecapital Funds

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Recently, two NY based big data companies announced additional funding. The first, Dataminr, raised $13 million in a Series B round with GSV Capital, Equity Partners, and others. According to Xconomy, Dataminr was founded in 2009 and uses its access to tweets from Twitter to analyze trends and global events for its clients in the financial and government sectors. The company’s event detection engine can identify popular groups of activity on Twitter. Ted Bailey, CEO of Dataminr, said, “It figures out which of those hotspots are related to an individual user’s portfolio, trading strategies, and macro topics of interest.”

The second company is eXelate who announced a $12 million Series C round led by New Spring Capital. The company was founded in 2007 and gathers data for marketers and advertisers in terms of online purchasing content, household demographics, and consumer behavior. Mark Zagorski, CEO of eXelate, said the company helps advertisers better understand their audiences. Additionally, the digital advertising sector is evolving to tablets, smartphones, and interactive TV. He said, “Not only is data being capture on those [devices], advertising is being served in those venues. The idea of creating a seamless messaging world [for digital advertising] is where the business heading.”

Xconomy

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  • Griffin Davis

    We’ll see how it works for us, but our two sister companies AdExcite and Q1Media thought highly of eXelate and we are now customers. With over 200 million unique monthly visitors, we need to do all we can to monetize that traffic. we’re counting on eXelate.