Reader’s Digest is increasing its issues from 10 to 12 a year while at the same time making an effort to be more digital. Though the publication has struggled recently, its circulation declining from 8 million to 5.5 million and a 22.5 decrease in revenue, it is making an effort to bounce back with digital expansion. The site, according to Digiday, received two million unique views in August, up from 923,000 in 2011.
The company has fixed search issues on its site, and has been using all of its platforms to drive views to the site. Beginning next year, Reader’s Digest also plans to up its tablet editions. Marilynn Jacobs, VP and GM of the publication, said, “Like every publisher, we’re looking to put our content everywhere it can be looked at. We’re following consumer demand. This is driven by demand on platforms and our readers being incredibly vocal, saying, ‘I want a monthly issue in print and digital.’” However, the audience of Reader’s Digest is unique, almost half of its readership is over the age of 55.