During Advertising Week in NY today, AOL announced that it will offer its full original video library on YouTube, according to Web Pro News. The videos will be both distributed and monetized on YouTube. The collection totals about 20,00 videos from various brands like TechCrunch and The Huffington Post.
“The AOL brand includes an incredible array of premium video content from some of the most highly trafficked sites on the web, and this deal provides us with a way to expose that content to a vast new audience,” said Ran Harnevo, SVP of Video at AOL.
AOL’s sales team will control the ad sales, which will provide a new revenue stream for the company. AOL’s YouTube channels are not part of YouTube’s new channels segment that has Google paying for limited exclusivity of content. There will be 22 channels total run through AOL.