Recently, NYC Digital hosted its second annual Engage NYC: Digital Media in Government summit. The event took place at Google‘s headquarters in New York. Presentations covered topics like digital communications and the state of the digital city in addition to an awards ceremony for outstanding work in digital media.
William Floyd of Google and Rachel Hoat, the City’s Chief Digital Officer, started off the event and surprised their guests with a keynote speech from David Karp, founder of Tumblr. Karp spoke about NY’s digital presence. Additionally, a new panel discussion called “Strategic Digital Media and Your Agency” was introduced and covered challenges for government in dealing with social media. Next, Hoat and Digital Communications Director Ivy Li presented on the city’s progress in digital over the last year.
Representatives from Facebook, Twitter, Google+ and Tumblr also spoke about social media strategies. Facebook’s Policy Manager Katie Harbath talked about virality of content and Facebook’s Timeline feature. Twitter’s Director of Business marketing, Glenn Otis Brown, presented on the growth of Twitter and the site’s new features. Google’s head of Media Outreach, Sally Simms, discussed various Google+ features. Tumblr’s Director of Outreach, Liba Rubenstein, talked about the site’s NY presence.