Two other startups, NestEgg and ACE group, were concentrated on the financial sector. NestEgg sells online wealth management tools to financial institutions. Their tools are used to automate a lot of the duties of a wealth manager, and can handle a larger amount of clients than one individual. NestEgg’s back-end is customizable and uses algorithms to compute strategies. Feedback from the panelists suggested making the product less confusing and tweaking the pitch. ACE Group, online marketplace for issuances of private securities. The startup is run by four ex-investment bankers and targets four constituencies: investors, placement agents, issuers, and regulatory authorities.
Then, news conversation site, Delve, presented next. The startup has a goal of being a one-stop-shop for professionals to find their news. Its tools allow users to filter news. Revenue is raised on a seat-per-company basis. Also, Jamplify presented its social marketing platform, which turns a fan base into a large marketing sector. For example, a music artists can drive fan traffic to a music video and then the fan with the highest number of shares is awarded by the artist. Target media includes grassroots artists with a committed fan base.
FreetheFrame, image-to-print company, has a target audience of college students who want custom prints. The company’s current focus is on the growing world of Internet memes. Any uploaded image on the site can be customized as a meme. One panelist mentioned that the largest issues facing these types of upload sites are the margins. Lastly, Grafighters is a gaming platform that lets users create a gaming character from scratch. They currently have over 20,000 users and are profiting from the trend of people paying to customize characters with upgrades and accessories.