Interpublic Group of Companies (Photo credit: Wikipedia)
Visitors to Quentin George’s media lab will find the latest in cutting-edge digital technology. The chief innovation officer at Interpublic Group’s Mediabrands says that the showroom is a way to understand how concepts work in practice, especially in a retail environment. Cameras using facial recognition technology determine a person’s age and gender and project an appropriate ad. Interactive mirrors allow customers to take photos of themselves in new clothing, share it on social media, receive feedback and buy it right in the dressing room. It also features a “desk of the future,” which has control screens with realtime and historic business data, emerging patterns on company website usage and information about competitors.
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