Aviary, a NY-based startup, is currently serving more than 10 million image edits a day and boasts about 20 million users. According to Bloomberg, the software has been used to edit over a billion images in the last year. The company was founded in 2007 and was backed by Amazon‘s Jeff Bezos and LinkedIn‘s Reid Hoffman. The company is now pulling in enough revenue to forego funding for a few years. The company has seen success after its decision to shift to a photo editing market, but allowed other companies to use a mobile-based version of its software to run their existing photo apps.
Avi Muchnick, co-founder of Aviary, said, “We took this approach of powering the apps that existed, where there wasn’t as much competition… It has taken off in the year since we launched it and the next few months are going to be insane.” The company currently has both Microsoft and Yahoo as a part of its 2,000 partners. It plans to add Japan’s social network, Mixi, and Russia’s e-mail network, Mail.ru to the list. So far, the company has raised $17 million from investors like Spark Capital and others. aviary expects most of its revenue to come from its end-users,w ho pay more for virtual stickers, filters, and borders to edit their photos.