Ganxy, a NY-based startup, launched today at the Frankfurt Book Fair. The startup gives authors and publishers a set of easy-to-use tools for publishing e-books and controlling online marketing. The company was founded in 2009, according to paidContent, and makes it easy for publications to create a “showcase” for a book that includes a cover, description, video, and other marketing materials. Books can be sold directly through the site, or link to the retailers. The showcase can be tweeted, posted to a blog, or shared on Facebook.
Additionally, authors and publishers can track where sales come from. For example, if the sale is made by a click through from Twitter versus Facebook. Creating a showcase is free, but the Ganxy takes 10% of each ebook sale through a showcase and through links to affiliate sites. Any book purchased by readers can be downloaded in any format. Currently, a few clients are using Ganxy in beta mode, like Diversion Books, and author and cracked columnist Robert Brockway. The site will now accept new users in waves.
The company is completely self-funded and it’s president, Aleks Jakulin, previously taught data mining at Columbia University. Joshua Cohen is cofounder and previously worked at Merrill Lynch and Random House. The current primary focus is books, but in the future the showcases may be used for other digital content.