NY-based startup Genesis has raised $3 million in Series A funding. The company is a video advertising startup that was created after the merger of AdGenesis and TVGenesis in November 2011. According to TechCrunch, the round was led by Black Ocean and adtech investor Sam Stella. Oliver Ripley of Black Ocean said Genesis is, “maturing beyond its years in developing innovative online video advertising tools.”
Last year when TechCrunch wrote about AdGenesis, they described it as, “the Match.com of video advertising.” Publishers in the Genesis Media network include Fox, Parade, and Conde Nast. The company has reported that it now reaches over 150 million consumers, and 15 million U.S. users opt in to its video platform.
[Editor’s Note: Genesis Media is a client of Trylon SMR, owned by Trylon Communications, Inc., the parent company of NY Convergence]