NY based startup Viggle was founded by Robert F.C. Sillerman with the goal of helping the entertainment industry better interact with their television viewers. The Viggle app, available via Apple and Google phones, allows users to check in to a loyalty program as they watch shows. According to Fortune, the software on the app listens to the program, confirming what’s on the television. Then users are invited to play games and trivia related to the program itself or its sponsors. Points are awarded which can then be redeemed for tickets, gift cards and other prizes.
Viggle has signed on advertisers like Pepsi, Kraft, and Capital One and boasts about 1 million users for shows like Project Runway and America’s Got Talent. The phenomenon with second screen viewing in tablets and smartphones highlight’s Viggle’s further potential in connecting viewer to program. Thus far, both Unilever and NBC have used Viggle to connect to viewers. The company is expected to amass about $10 million in revenue this year and be profitable by early 2013.