As print publications expand into video space, especially YouTube channels, New York Magazine climbs on board. The publication has produced a five episode video series to give readers and users a look at the food featured in its “Eat Cheap” issue. According to paidContent, the food writers will show the kitchens of certain food spots like Eataly and Pok Pok Ny to give viewers a look at how the food is made. NY’s latest food trends will also be a part of the videos, in particular, a segment created about fish sandwiches popping up in restaurants in NY.
Hungry, a new food-inspired YouTube channel produced by multimedia studio Electus, hosted the CheapEats video. These partnerships seem to make sense in terms of business objectives, meaning New York Mag has the opportunity to bring its popular food feature to a professional video platform for a broader audience.