NY’s Comic Con was always second banana to the San Diego festival. But with more than 115,000 attendees, marketers are paying attention. New York fans aren’t as jaded as their west coast counterparts, and are more willing to dress in costume. They flocked to booths hosted by Archaia Comics, Lego, Sony PlayStation Nintendo, Marvel and DC. The only problem—cell phone reception and working WiFi at the Javits Center is terrible.