A webcam has been installed at the Williamsburg L train stop. The camera captures video of those walking out of the subway and is mounted a block away on a Bedford Avenue building. According to Gothamist, the camera is known as the Styleblaster and shows a real time feed of various styles seen on the street. Each photo is paired with a time stamp and users on the Internet site can then decide if the style captured deserves a “top hat,” a fashion seal of approval. The site reads, “The blog updates in real time showcasing each new image as quick as it can be appraised.
Online viewers can watch a live feed, peruse a recent history of images, or compare shots over the days and weeks as FW-2012 blossoms into SS-2013. We believe this service fills a need for live fashion information, with a unique and unmatched vantage point on the hippest block in New York City”