Image via CrunchBase
Fashion media startup StyleCaster just bought another tech beauty business. The garment center-based business acquired Daily Makeover for its profitable technology. Brands use it on their sites and pay millions in licensing fees. By uploading a photo, customers can try on makeup in real time and create virtual cosmetic makeovers. The terms of the deal where not disclosed, although StyleCaster CEO Ari Goldberg said the acquisition was included in a $2 million deal from investors.
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