Tuesday June 18, 2019

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Tumblr’s David Karp Pitches to Advertisers at #AWIX

MUNICH, GERMANY - JANUARY 23:  Founder of Tumb...

MUNICH, GERMANY – JANUARY 23: Founder of Tumblr David Karp speaks during the Digital Life Design conference (DLD) at HVB Forum on January 23, 2012 in Munich, Germany. DLD (Digital – Life – Design) is a global conference network on innovation, digital, science and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration. (Image credit: Getty Images via @daylife)

During Advertising Week in NY, Tumblr CEO David Karp spoke about the original ideas the company has for building its advertising. Recently, Tumblr launched its first paid product for advertisers, hired a leader for global sales, and tested out a few big name brands. According to GigaOm, Tumblr’s “new advertising orientation” is featured in the front of the Advertising Week guide and at various events.

Karp also discussed his company’s decision to go with non-intrusive marketing at a Bloomberg Leadership Summit with executives from Pepsi, Havas, and others. Karp said, “We’re much less likely to take directions that are going to compromise that – that are going to inject something alien that pulls you out of Tumblr, or whatever [site] it is and send you to the other network.”

On Tumblr, advertisements are meant to look fluid with the sites design. In July alone, the site had 6.7 million mobile visitors and has accumulated about 70 million blogs. The company is still waiting to see what kind of returns there will be from its non-traditional advertising, it plans to release some numbers later this week.