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Yelp tagged nine NY businesses—including an exterminator and a nightclub– with a “Consumer Alert” warning. The bold red notice states, “We caught someone red-handed trying to buy reviews for this business.” The social media sight actually found Craigslist ads soliciting reviews for businesses, offering anywhere from $5 to $200. Yelp spied ads for the recently closed Flatiron District nightclub La Pomme offering a $30 money order for anyone who would write a review. Yelp also found a similar ad for the Orchard St. exterminator, First Choice Environmental.
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