Mediabistro founder Laurel Touby bought a 4,000 square foot loft in Silicon Alley for $3.9 million in 2009. According to The New York Times, renovations were completed only a few days ago. The purchase was funded by the $23 million sale of Mediabistro in 2007.
She hired a distant cousin, decorator Jaqueline Touby, to create a place that “everyone would be jealous of.” One of the first pieces chosen for the apartment was a $30,000 hand-woven leather, chain mail and fur indoor swing. The large sectional sofa cost more than $30,000. The gleaming metallic kitchen was a collaboration between Touby and SHoP. They also acquired a black rubber Harry Bertoia chair and a $3,500 glass and plastic coffee table filled with cobalt blue pigment. The last piece installed was a blush-colored ceramic chandelier. The media maven, famous for her feather boas, even hired an organizer to figure out where to put kitchen utensils.