Slate, launched in 1996, hit 10 million unique views for the first time in October. According to Adweek, that number makes its ads competitive with sites like The New York Times and CNN. The increase was only partly due to election reporting. Slate has ramped up coverage in other areas, including culture, technology, science and language. They’ve doubled the number of daily posts and a lot of new traffic goes to video and podcast content. Slate recently hired Matt Turck, who focuses on native and premium-priced advertising. Adweek reports that revenue is ahead 28 percent this year through October, buoyed by IBM, Lexus and Boeing.