A Brooklyn-based clothing startup has decided to go against the grain and make its clothing at home, here in NY. The company, Outliers, is located in Williamsburg, and designs, manufactures and retails its own clothes, mostly for men. The co-founders, Abe Burmeister and Tyler Clemens met each other after an introduction from their barista at Gimme! Coffee in 2008. According to Crain’s NY Business, Outlier turned a profit within two months. All designing, marketing and selling take place in a third-floor walk-up loft in a former bridal-garment factory. Clothes can only be purchased online, there is no retail site. Clemens said, “We just felt we add more value by keeping things in more direct touch.
Retail trend analysts have reported that Outlier is among a group of companies using technology to reinvent the retail business model. Building revenue by outsourcing and wholesaling to mass-market retailers isn’t necessary with a small niche and selling exclusively online. It’s not yet known how long a retailer can survive on this model, but so far Outlier’s co-founders aren’t worried. Sales generated are at about $2 million a year and the company employs eight people.