Netpage’s mobile app allows users to clip and save printed content and share it via social networks. Esquire is using it to make its December issue completely interactive. According to Mobile Marketer, Hearst is delving deeper into mobile engagement and leaving QR codes and digital watermarks behind.
Paul Morris, Netpage’s CEO, said their page-recognition technology doesn’t require embedding codes or watermarks into publications. Users scanning Esquire’s latest cover with their Netpage-enabled mobile device will see an exclusive interview with actor Bradley Cooper who appears on the front. They can also purchase items by scanning any ad.