Shafqat Islam (Image via CrunchBase)
NY-based startup NewsCred has successfully convinced brands of the benefits of adding its syndicated news content to their sites. Pepsi, Zurich Insurance and Johnson & Johnson are incorporating NewsCred articles in their homepages and email marketing channels. Business Insider reports the strategy works because a homepage full of interesting articles draws customers in and creates conversations useful to consumer brands. According to CEO Shafqat Islam, brands find they have 30 – 40 percent open rates for email marketing campaigns, which he says is unheard of in corporate B2B campaigns.
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