NowThis News is attempting to revamp news with video news content. The company was founded by Eric Hippeau and Ken Lerer, both Huffington Post ex-executives. The app and website feature professionally produced video content in short segments. The site has content from other networks and repackaged news stories, and a typical video on the site consists of a one to two minute clip which shows NowThis News hosts and video content. According to Digiday, Hippeau said, “The idea came as Ken and I were tossing around thoughts in mobile news. It was evident there was no video news, breaking news, that was created in video format just for mobile devices.”
NowThis News is one of the first to enter the field of rethinking news in terms of mobile devices. Additionally, former CNN executive Eason Jordan was hired along with former ABC News Digital executive producer Ed O’Keefe and former Washington Post executive director of digital news Katharine Zaleski. There is currently a team of 30 editorial and technical employees and a studio at its offices in New York.
During Election night, NowThis posted 25 pieces of content, including President Obama‘s victory speech and a clip of people cheering post-election from 2008 and 2012. The site’s goal is to regularly have 15-20 videos per day. Though it has not yet secured advertisers, buyers are beginning to pay attention to NowThis, which has already begun to create an audience. While other major publishers like The New York Times and The Wall Street Journal push ahead in the online and mobile video arenas, the competition for advertising money is hightened.