Thrillist, launched in 2005, turned a profit within two years. By 2008, it was sending out daily email lifestyle guides in seven cities. Crain’s New York Business reported that its biggest growth spurt occurred in 2010, after it acquired men’s flash-sales site JackThreads, which doubled revenue from $14.6 million to $32.6 million in a year. Renamed Thrillist Media Group, it expects to earn $55 million in revenues by the end of 2012.
TMG will use its latest round of funding–$13 million—to expand its mix of e-commerce and content. Ben Lerer, co-founder, told Crain’s that TMG recognizes the complexities in running two businesses and says a lot depends on the execution.