CEO Laura Lang announced Time Inc. will launch a digital video unit. J.R. McCabe, formerly of Meredith Corp. was brought in to run the division. According to AdWeek, McCabe will report to the head of the news and sports divisions, Todd Larsen. Time employees who worked in video production, about 20 in all, will now be centralized under McCabe and work across all of the company’s brands.
Lang indicated that Time will build a specific space to house the new unit. In a company memo she stated, “This move will unify the strong but disparate efforts we currently have in video, bringing resources from all three clusters and the Time Inc. Studios together to create a strong team with a common set of facilities and back-end technologies. Advertisers are continually looking for more that can be done in video.”