Viggle Inc. announced a deal to acquire GetGlue Monday. The two NY-based social TV companies will have a combined list of nearly 4.5 million registered users. Viggle agreed to pay $25 million in cash and 48.3 million shares of stock for GetGlue. Under the terms of the deal, Viggle Inc. will operate Viggle and GetGlue brands. Alex Iskold, GetGlue’s founder and CEO, will join Viggle in a senior executive position and as a member of the board. Viggle will also retain GetGlue’s 34 employees.
Founded in 2007, GetGlue allows its 3.2 million registered users to check-in and socialize while watching TV. Viggle, launched 11 months ago, rewards users with loyalty points for engagement around content from TV shows. Its 1.2 million registered users can redeem points at BestBuy, Amazon, Fandango, Hulu Plus and iTunes.