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Saturday October 25, 2014

Zeebox Offers Advertisers Compatible Second Screens

Zeebox

With the integration of discovery, social, information and interactivity of TV shows, Zeebox wants to be the Swiss Army knife of second screen apps. Jason Forbes, executive VP and general manager told Broadcasting and Cable that the company’s compatibility across all shows is an attractive sell for advertisers.

Zeebox can also synchronize advertising content on TV sets with the second screen. The company launched just six weeks ago and already has Comcast, Viacom and NBCUniversal as equity partners.

Broadcasting and Cable