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Wednesday October 1, 2014

The Daily Wilted Inside its Own Walled Garden

The Daily (News Corporation)

(Photo credit: Wikipedia)

The Daily folded after less than two years. Digiday reports there are many reasons for its demise—including Steve Jobs. Ian Schafer, CEO of Deep Focus, said that The Daily was the Apple Store’s top news app –and if that’s not enough to be successful, maybe something on the platform needs to change. But The Daily also had its own internal issues. They thought it would thrive with ads and a subscription base. But apparently readers didn’t think the content was worth $40 a year. Its small subscription base—100,000 readers—wasn’t scalable for advertising.

But the final nail in the coffin was that The Daily was a “walled garden” that was unconnected to the wider Web and couldn’t attract bigger audiences. Adam Lavelle, chief strategy officer at iCrossing, told Digiday, that, “News is sourced socially into experiences consumers find digestible. The Daily was a news factory that had a digital distribution platform, but it wasn’t connected. Once you were in The Daily, it wasn’t connected out to other things.”

Digiday