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Saturday October 25, 2014

#Apple Wants #Foursquare Data For Mapping App

Image representing Apple as depicted in CrunchBase

Image via CrunchBase

Apple is in discussions to incorporate NY-based Foursquare’s local data into its mapping app. The Wall Street Journal reports that Apple is in talks with several companies, including Yelp, to improve the map service, which had a flawed release in September. Speculation about a deal grew after Eddy Cue, Apple’s senior vice president, reportedly posted a check-in on Twitter.

The Journal writes that these talks are a strategic shift for Apple as it builds up its own direct local information base and bypasses Google. A deal would also benefit Foursquare. The company’s growth has slowed as other social media companies—including Facebook—have created similar apps.

The Wall Street Journal