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Thursday October 23, 2014

#Digitas and #NYU Create New 3D Motion Capture Lab

motion capture facial. small makers are locate...

motion capture (Photo credit: Wikipedia)

A new partnership between Digitas and NYU’s Movement Lab will focus on the analysis and animation of human movement. MediaPost reported that Movement Lab will create a 3D “motion capture lab” in Digitas’ NY office. The agency will use the R&D to develop applications for digital marketing and advertising.

Colin Kinsella, Digitas North America CEO, said, “The ability to incubate new, content-rich brand-related projects using 3D motion capture technology opens up a whole new lane of innovation that has, until now, only scratched the surface.”

MediaPost