At FinTech Startup Weekend, held at co-working space Alley NYC, 13 teams came up with solutions for financial problems. JohnDough.co took first place. It’s a private fundraising site, similar to Gust, that allows friends and relatives to invest in a business by sending anonymous payments. It would be free for small companies, and monetized through marketing from credit card companies and other firms. Jesse Podell, one of the founders, told Xconomy that the platform is geared toward startups that want to raise $25,000 to $250,000 from their own inner circle instead of a general solicitation. “These people typically have less experience with raising money,” he said.