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Saturday August 23, 2014

#Microsoft Paints the #TimesSquare Shuttle Pink

Microsoft Surface Tablet

Microsoft Surface Tablet (Photo credit: methodshop.com)

Riders of the S train between Grand Central and Times Square are in for a massive dose of pink. According to Mashable, Microsoft’s subway ad campaign involves coating the interiors of shuttle cars with the same bright color as its Surface tablet’s ultra-thin touchcovers. Video screens play a continuous loop of Surface ads for commuters’ enjoyment as they rumble underneath 42nd St.

Mashable