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Friday September 19, 2014

#NBCU, #Esquire Join for G4 Channel Rebrand

The cover to Gay Talese's profile.

(Photo credit: Wikipedia)

NBCUniversal will rebrand its G4 channel as the Esquire channel. The Hollywood Reporter writes that the channel’s new programming is geared toward the upscale metrosexual viewers that aren’t watching Spike and The History Channel. The new shows will focus on gaming and lifestyle genres—including cooking, travel and fashion.

The Hollywood Reporter