Pereg Ventures, a new NY venture capital firm, just launched. The firm plans to invest in “early-stage, high-growth, transformational technologies that help companies understand and market to their customers,” according to a press release on Yahoo Finance. Pereg will focus on U.S. tech firms and Israeli startups who want to enter the U.S. market.
Nielsen is the VC firm’s anchor investor. The collaboration between the two companies will be reinforced by Itzhak Fisher, Nielsen’s evp for Global Development, who will also assume the roles of chairman and partner at Pereg. Claudia Iannazzo, Pereg’s CEO, said, “We have the best of both worlds with a minority investment from Nielsen that enables us to draw on its unique insights and resources, yet Pereg Ventures will be fully independent in pursuing the right outcomes for our portfolio companies and broader investment community.” Nielsen’s investment is contingent on the fund achieving investment commitments of at least $25 million by the spring of 2013.