Social media provided essential communication between NY area commuters and New Jersey Transit and the Long Island Rail Road during Hurricane Sandy
Without a phone signal or other ways of finding transportation updates, commuters turned to LIRR and NJ Transit’s Facebook and Twitter accounts, according to The New York Times.
Transit officials realized keeping customers informed was just as important as fixing tracks and trains. The LIRR uploaded photos and videos, posted updates and answered passenger questions, and became a source of shared pain for commuters and transit workers. NJ Transit also updated its page often but, according to the Times, provided confusing information and incorrect advice.