Buzzfeed announced it is taking on a fourth investment round of $19.3 million. Jonah Peretti, the site’s CEO, has raised approximately $46 million in funding since its founding 2008, according to Advertising Age. The money will go towards hiring more writers and editors and adding to its video efforts.
The round was led by NEA, with participation from Lerer Ventures, RRE, Hearst Ventures and Softbank. Ad Age reports that Buzzfeed hasn’t touched an earlier round of $15.5 million in funding, indicating that the new site has bigger plans in the works.