“Powerful Answers” video
Ad agency McGarryBowen NY created Verizon’s new corporate branding campaign. The ads, called “Powerful Answers” are short video segments featuring a soaring Philip Glass soundtrack that showcases the NY-based Verizon as a leading innovator in high tech. The spots, directed by Park Pictures’ Lance Acord, portray Verizon’s technology in moving cinematic ways–lifesaving for a fallen Black Diamond skier rescued from a mountaintop and allowing a child in a hospital to attend school via robotic communication.
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