The online periodicals such as V as in Victor, Weekend Companion and Maura Magazine are all published by 29th Street Publishing. Most of the NY-based company’s titles are read on iPhones. David Jacobs and Natalie Podrazik, both formerly from SixApart, founded the company in 2011. According to PandoDaily, they’ve also signed up 18 other micropublishers. The subscription rates are roughly $2.99 a month or $29.99 annually. Editorial consultant Blake Eskin (a former New Yorker editor) said at this moment in time, writers and artists have the tools to create new things and make new connections with an audience–and the audience will support them.