New York is the way to go for those wanting to work in “dash tech”, said Ann Li, managing director of the Center for Economic Transformation, during New York Social Media Week. She further elaborated that NY is a good spot for those who want to partner with existing companies and build on their audience and brand.
This came after Tuesday’s launch of Bloomberg‘s “Made in NY” campaign to promote tech startups citywide. The campaign will include advertising via a film and TV promo campaign as well as a new website that highlights over 3,000 tech startup job opportunities. Li, however, mentioned a challenge as being getting people to work for a startup instead of starting their own startup.
At the launch at BuzzFeed’s headquarters, Bloomberg said that there is no better place to start a digital business than New York City. John Bowles, executive director for the Center for an Urban Future, reminded the audience at a Social Media Week panel that the success of Bloomberg’s initiative will depend on how the next mayor handle the tech sector.