Saturday May 25, 2019

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#Forbes Profits from Programmatic Ad Buying

NY Forbes Building

NY Forbes Building

Forbes’ plunge into programmatic ad buying has been very profitable. According to Meredith Levien, Forbes’ chief revenue officer, digital business had double-digit growth from 2011 to 2012. Digiday reported that in 2012, the magazine had its best financial performance in the past five years, and growth in digital revenue was a big contributing factor. Forbes’ recently added six people to its 35-member sales team. The new programmatic team includes technologies who use first-party data for advertisers. Levien said that the ad team is learning how programmatic solutions can achieve better results.