The Huffington Post has launched a new iPad app in the iTunes App Store. Mobile Insider writer Steve Smith says that the new version is completely re-engineered for touch screens. The new interface makes it easier for users to bookmark, personalize, share, and comment on articles.
The new app also integrates video and slideshow content better with live feeds. There is also a separate app for the digital video channel. Publisher Janet Balis said that the new app is a representation of the way that the social experience around news has shifted. The app also increases the range of marketing opportunities for advertisers because AOL will sell adds as part of cross-platform execution.