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Friday October 24, 2014

#IBM Finds a Home on #Tumblr

IBMblrIBM is celebrating its history of innovation on Tumblr. IBMblr has interviews and stories from actual IBM employees. It features products resulting from 20 years of patents and offers predictions about the future of technology. And, because it’s Tumblr, there are even GIFs. Sam Mazur, creative director at Ogilvy, the agency that worked on the account, told Digiday that the audience for IBMblr is meant for techies, designers, business people and anyone interested in the creative process. He said, “IBM touches everyone around the world whether they know it or not. Not to mention it’s full of influencers and early adopters and people who like to share.”

Digiday